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Facebook goes offline
26 Jan 2017

In Belgium, many companies still regard online marketing as nice-to-have alongside all of their other marketing efforts and this is also obvious among our own customer base. We are often unaware...

Facebook lead advertenties
5 Oct 2016

Various objectives may underpin Facebook advertisements. Examples include achieving extra page likes or increasing clicks onto the advertiser's underlying website. I won't go into detail about...

Social media
6 Apr 2016

Another update in the Facebook advertising landscape! They have recently introduced Facebook canvas, a new form of advertising for...

Jasper Reunes
23 Mar 2016

Less is more? Not according to the people behind Google. In their text adverts, a few years ago they started experimenting with longer headlines. They believed that a longer headline would have a...