What do we understand by the term 'online advertising'?
Online advertising is publicising your products and/or company via the internet by means of advertisements and/or the optimisation of your website in order for it to be found more easily by your (potential) customers, visitors and search engines.
The art of online advertising is not making campaigns or creating advertisements. The art is managing the campaigns according to your marketing goals and ensuring that these aims are achieved and also improve.
Moreover, it is of vital importance that your brand and website are branded in the right way and at the right place.
OMCollective specialises in this form of advertising. Setting up, managing and advising on the right campaigns for achieving marketing goals, while always bearing the right branding for your company in mind.
Within the wide range of options in the online advertising market, historically we have principally focussed on performance advertising. In other words, we prefer to have a (monetary) target towards which to work via search engine advertising.
Over the course of time, this has been rolled out with Display Marketing, Affiliate marketing and Social media marketing.
Our overall vision of these channels is that we apply these methods from a performance perspective and always work on the basis of the customer's (monetary) target.