Email marketing has evolved from the spam messages that we used to receive to the one-to-one messages that we now receive direct to our smartphones. The days of sending huge quantities of the same commercial message, hidden behind one large, illegible newsletter or via an enclosed Word document are, thankfully, (almost) behind us.
However, the high quantity of newsletters that end up in our inboxes every day means it is important to diversify. You can do this by:
- Sending a recognisable newsletter.
- Gaining the trust and interest of the customer with a newsletter that links into his/her needs.
- Providing added value for the user.