Measuring is knowing - that is one of the cornerstones of modern marketing. But which decisions do you make if you have too much data? Or if you're not gathering the right data? If you can't see the wood for the trees, you cannot draw the right conclusions or make the right decisions.
What is webanalytics?
Webanalytics in general and, more specifically, Google Analytics, is extremely good at gathering information and linking to other (Google) platforms.
But we frequently find that the wrong information is measured or that comparisons are made of different data, i.e. comparing apples with pears.
Webanalytics, for many users, is the same as Google Analytics. It is not the only package on the market but Google Analytics is the most up-to-date. Contact us for more information on other options.