Analytical targets that can be optimised:
The orders from a web shop or an app. This will often be one of the KPIs as this is an important company target. The more transactions there are, the more growth. But, what is not taken into account, is the average value per order. If you wish to include this calculation, then turnover may be a better target.
This is the income from the transactions that the customer has realised. There is no consideration of numbers of transactions, just how much is received at the end of the day.
After turnover targets come profit targets. We look at turnover - cancelled turnover - costs for marketing - general costs - purchase costs = gross profit. This is the clearest target and constitutes the ultimate profit which will ensure the company can grow.
These could be different targets for non-monetary objectives. A typical example would be expanding the database, in other words collecting new email addresses.
Reading time/ Minutes watched
Are you a content maker? Then a clear KPI is the reading time for the text or the number of minutes/seconds taken to watch your video.
Downloading an app
Do you have an app in the app store? Then promoting app downloads is a clear target and is also a stimulus for the first step towards monetary in-app purchases.
In-app purchases within the app itself, e.g. to unlock or buy extra levels/carry out packs.
Micro-processes on a page
What is the most important action that you would like people to carry out on a specific page?
What are the important psychological elements of an analysis?
Why is this product important to me and what value is linked to it?
Is the value proposition relevant and is this right for the product? Am I looking at apples while my product is actually pears?
Is the explanation clear? Can I see what it's about in 5 seconds and also understand it?
If I didn't use this product, would I miss it? The most frequently used term for this is FOMO: Fear Of Missing Out. If I don't buy or download this product, will I miss valuable information?
Where is the focus of the page? What main action must be undertaken?
Can I wait or do I have to make a quick decision? This can be demonstrated by means of, for example, a countdown for an event or via an indication that there are only x-numbers available.